Music Marketing 2

For our marketing project we spent a great amount of time digging into the country music marketing strategies, analyzing target audience preferences, and keeping up with the latest industry trends.

Once we had a solid understanding of the landscape, it was time for brainstorming and planning. My team and I came up with a various creative ideas, from viral social media challenges to popular marketing tactics. It was tough to narrow them down, but eventually, we settled on a few key strategies that we believed would resonate with our target audience.

We then began to consider the best way to market our artist and went to work on that procedure. We discussed our marketing plan and took notes. We made a brainstorming sheet and put ideas down there for getting the word out about our artist. We integrated ideas from our research into our own marketing plan, such as collaborating with a whiskey brand similar to Florida Georgia Line. We discussed our distribution plan, which called for releasing the album as a whole first, followed by a single. The artist's scheduled tour was then included into our arrangement. Determining the performer's brand identity and distinctive motion proved to be the most challenging part of the process. We eventually came to the conclusion that the singer was a marketing ambassador for her own lipstick line, which she integrated into her songs. Lipstick, which we first saw on Dolly Parton's sign, would be her signature look.

With the plan in place, we moved on to production. We chose an appropriate setting for our singer and filmed various shots to make the production engaging. Our team gathered together and each filmed the parts that were necessary for the production. We used eye-catching promotional materials, organised a lively atmosphere, and dressed in apparel that fit with the theme to create buzz around our project. It was an exciting and hectic phase, but seeing our ideas come together looked pretty cool at the end, as we got the opportunity to get an idea of how actual artists promote themselves. 

After the project was completed, we entered the post-production phase. We carefully analyzed the effectiveness of our marketing strategies, looking at engagement metrics, and overall impact. Based on our findings, we made some adjustments to further optimize our approach. When the production was all recorded, we had to edit. We had to sync the song with the singers mouthing perfectly, which took a few tries. Each scene had to fit in correspondingly with the pace and lyrics of the song, "Ned you Now."  

Finally, it was time for the presentation. We showcased our project through a recoded video, where we combined all group members voices. The first step was to discuss what our marketing and distribution trends would be. Sponsorships and partnerships were our main marketing trend for appearance, and our distribution tends included Spotify, Apple Music, and Pandora. For our physical distribution we chose to sell vinyls and CDs. Then, we had to compose an overview of our artist and target audience, which ranged from ages 16-45. We then spoke about our artists personal website, marketing products, and instagram account. We then concluded our presentation with showcasing the storytelling aspect of the music our artist, Heather Graham, produces. 

Reflecting on the project as a whole, I can confidently say that I've learned so much. Not only did I gain practical knowledge about music marketing, but I also developed valuable skills in research, strategic planning, and project management. These experiences will undoubtedly be instrumental in shaping my Cambridge portfolio and showcasing my abilities. This project took more time and dedication than other project we’ve completed. The lengthy process of this project will aid me through my Cambridge portfolio, as i know what to expect in the coming months.